Keystone Strategy -- Radio
While developing this syndicated marketing program, we found that radio stations don't have a stand-alone advertising campaign available for time slots of less than 15 seconds; let alone the two seconds it takes to say, "GoBigBlue.com."
Commercials shorter than this magic number of 15 seconds have traditionally been available only when "bundled" with the typical 15-second or longer radio time slots. They call these short five second ads "adlets". Advertising bundles also usually require that you purchase large blocks of air time meaning huge up-front costs. This problem is a 'BUDGET KILLER' for all but the largest corporations!
To keep costs down for syndicated members, and take full advantage of those "three powerful words," we have successfully negotiated with Clear Channel to provide the blue_syndicate with a purely adlet driven radio campaign. These radio adlets send Kentuckians of all ages to GoBigBlue.com and your clickable ads!
Of course it doesn't take 5 seconds to say "GoBigBlue.com." Syndicate members are invited to share radio air time. For example an adlet may say, "GoBigBlue.com is brought to you by (INSERT YOUR BUSINESS NAME HERE.)"
Now your internet marketing campaign is supported with radio spots, but instead of paying a budget busting price, it is all included with your participation in the blue_syndicate.
The blue_secret
You may be wondering, "what's the secret?" The answer is that when placed in the user's internet connected computer, we can control and change the content they see on their screen. This means that the discs are never out of date, and we don't need to duplicate our distribution each time. Your newest ads and information will be automatically featured on not only the new discs but also any older ones still in use.
Because they are frequently updated, users will want to keep the blue_secret discs around. This is a great way to offer current coupons, discounts, and other incentives to draw customers in.
Spotlight your business with the blue_syndicate!
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